Q404 Advertising Revenues Totaled $2.7B

The Interactive Advertising Bureau (IAB) and PriceWaterHouseCoopers (PwC) stated that Internet advertising in the U.S. totaled $2.7B in the fourth quarter of 2004, up 24% YoY and up 17% over third quarter of 2004 ($2.3B). Full Year 2004 revenues totaled $9.6B, up32% YoY, or about 3.8% of total advertising dollars.

A full report with the various advertising splits (search, rich media, display ads, etc.) will be released in the Spring