Wednesday, February 23, 2005
Shopping. Com Amends Agreement with Google
One of Shopping.com’s (SHOP) units amended its advertising services agreement with Google (GOOG), extending the pact to 5/1/2006. The new agreement eliminated the minimum number of clicks and click-throughs that Shopping.com had to deliver and also eliminated the minimum payment that Google had to make under the agreement. The unit accounted for 10% of Shopping.com’s 2004 revenue. Google represented about 42% of Shopping.com’s 2004 revenue, up from 38% in 2003