Novori.com has officially launched its website after 8 months of development selling all kinds of diamond jewelry providing fresh competition to Blue Nile (NILE). No doubt there will be new entrants as more and more diamond sales move online but we are unsure what competitive advantage this company has over the more established pure online players such as Ice.com. Don't forget OverStock.
See this write-up about sales of diamonds online http://www.techuncovered.com/diamonds01.html
