Google Inc.
(NASDAQ:GOOG) today announced it has agreed to acquire Urchin Software
Corporation, a San Diego, California based web analytics company.
Financial terms of the deal were not disclosed.
Urchin is a web site analytics solution used by web site owners and marketers
to better understand their users' experiences, optimize content and track
marketing performance. Urchin tools are available as a hosted service, a
software product and through large web hosting providers. These products are
used by thousands of popular sites on the Internet.
Google plans to make these tools available to web site owners and marketers to
better enable them to increase their advertising return on investment and make
their web sites more effective.
"We want to provide web site owners and marketers with the information they
need to optimize their users' experience and generate a higher
return-on-investment from their advertising spending," said Jonathan Rosenberg,
vice president of product management, Google. "This technology will be a
valuable addition to Google's suite of advertising and publishing products."
The acquisition is subject to customary closing conditions. Google anticipates
that the acquisition will close before the end of April.
